MEGASTAR DVD SPECKS ON BRAND,BRAND EQUITYAND BRAND POSITIONING

MEGASTAR DVD -BRAND

BRAND EQUITY-IS A SET OF BRAND ASSETS AND LIABLITIES LINKED TO A BRAND,ITS NAME,AND SYMBOL THAT ADD TO SUBTRACT FROM THE VALUE PROVIDED BY APRODUCT OR SEVICE OR THAT FIRMS

BRAND-A NAME,SIGN,SYMBOL,OR LOGO THAT IDENTIFIES THE PRODUCTS AND SERVICES OF ONE FIRM AND DIFFERENTIATES THEM FROM COMPETITORS.

BRAND POSITIONING- INVOLVES ESTABLISHING UNQIQUE BRAND ASSOCIATIONS IN THE MIND OF CUSTOMERS TO DIFFERTIATE THE BRAND AND ESTABLISH COMPETITIVE SUPERITY.

WE AT MEGASTAR DVD IS BIG ON BRAND!!!!!!

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